Nicole Junkermann presents Soundtrack Your Brand – an NJF Capital investment

Nicole Junkermann of NJF Capital presents Soundtrack Your Brand, a music tech company who have built the best, most creative, and without comparison most fun product for background music. They invest heavily in research and development and have reformed the licensing landscape by introducing direct deals with publishers and labels and pioneering a per-stream-based compensation model – to make sure artists and composers get paid accurately.

Store owners are obliged to pay for a commercial music license if they play songs in public, but rates often vary based on complicated factors, such as the square-meter size of a venue. The growth of the music streaming market created an opportunity for companies like Soundtrack to simplify the system with flat-rate packages.

Soundtrack Your Brand state:

We take bad background music personally. That’s why we got into this business.

We built the best, most creative, and without comparison most fun product for background music. Since we had to learn everything about how music and emotions connect, we poured a ton of money into research. And we reformed the licensing landscape, by introducing direct deals with publishers and labels and pioneering a per-stream-based compensation model. To make sure artists and composers get paid accurately