Nicole Junkermann of NJF Capital looks at the post Covid-19 return to live football.
On Saturday 16 May 2020 the world got a taste of what football in the Covid-19 era looks like, as teams in the German Bundesliga returned to action after a two-month lockdown break.
Coaches and substitutes wore masks, handshakes were replaced by elbow bumps and, of course, no fans were allowed inside stadiums.
Instead, all games were broadcast free on TV and streamed online by Sky Sports Germany.
The likes of the English Premier League and La Liga are working toward a summer return following a similar model.
The rise of live-streaming and instant highlights clips looks certain to intensify as sports events are forced behind-closed-doors by Covid-19.
Daily consumption of Grabyo video clips has risen 80% during the Covid-19 crisis.
Grabyo allows clients including The Premier League, Sky and Fox Sports to create and share video clips across web, social and mobile.
Grabyo is a browser-based live video production suite integrated with popular social media platforms, such as Facebook, YouTube, Instagram, Snapchat, Twitter and Periscope. The cloud-based technology is used by major sports federations and media companies to produce professional-quality live streams and video clips for digital audiences.