Nicole Junkermann, NJF Capital founder, presents Elvie, a health and lifestyle brand developing smarter technology for women.

A whopping 37% of women suffer from pelvic floor issues like bladder leakage when they laugh, jump or sneeze.

Often fear of embarrassment stops them getting help.

Many factors cause weakening of the pelvic floor including pregnancy, ageing, weight gain and high intensity exercise.

While women understand the benefits of keeping fit, many are unaware of the need to tone the Kegel muscles that support their internal organs.

Femtech innovations like the Elvie Trainer offer women the opportunity to take back control of their bodies.

Through a Bluetooth connection, the award-winning device challenges fast-twitch muscles and helps build core strength and bladder control with an intimate workout.

And like a personal trainer, Elvie tracks progress over time and improves technique.