Nicole Junkermann, NJF Capital founder, presents an A-Z of Femtech – a series of short videos focused on specific areas of interest in this hugely important and exciting field.

In 2019, $1.1billion was invested in Femtech startups around the world.

From period-tracking to pelvic health and pregnancy, there are now apps designed to enhance all aspects of women’s wellbeing.

The most popular apps allow women to track their menstrual cycle and predict when they’re most fertile and productive at work.

These digital self-trackers help to normalise menstruation, which in many cultures continues to be considered unclean and shameful.

Female investors have been making conscious choices to support Femtech, triggering the recent growth in apps.

Using Femtech apps helps women to understand and monitor their bodies which empowers them to manage their lives better.