Breast milk contains a potent mix of enzymes, hormones and nutrients including, on average, 67 calories per 100ml.

The incredible thing about breast milk is that the chemical composition adapts to a baby’s needs as s/he grows.

Most importantly it contains immune cells that can help protect a baby from catching viruses like colds and flu.

But breastfeeding can be restrictive for mums, which is why many choose to express milk.

Unlike other breast pumps, Elvie fits inside a bra, allowing mums to get on with their day while expressing hands-free.

Using Elvie liberates women to pump on their own terms, which can help the health and wellbeing of both mum and baby.

Nicole Junkermann, NJF Capital founder, presents Elvie, a health and lifestyle brand developing smarter technology for women.